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Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.

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16 February 2014

Battle of the Burgers (and Billboards)

Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. 

What do you think a clever ploy or dirty tactics?  


Click read more to see more examples of international billboard wars!

3 February 2014

Lorde Thanks Fans With Full Page Ad


As most know, Lorde is an extraordinary singer who has quickly risen to meteoric fame, and become a national icon. Her success is in part due to her intuitive understanding of her own personal brand and how to market herself. A perfect example is this full page ad she placed in the NZ Herald after winning two Grammys and prior to her Laneways concert.