Advertising and branding inspiration from New Zealand and the world. This is where envy and admiration collide.


29 November 2013

Mother Earth Uses Taxi Sampling For Product Launch

Overseas it is commonplace for cabs to have small TVs installed to play advertising on a loop. However in New Zealand taxi advertising hasn't reached that level... yet. Cabs frequently have advertising signage on the outside but this was the first example I had seen inside the car. 

The signage caught my eye poorly due to it's novelty factor. What was really clever was that the cab the driver also offered me a product sample. Having just jumped off an early morning flight and having skipped breakfast I was actually pretty pleased to accept it. If I hadn't seen the advertising my reaction may have differed. Accepting food from strangers isn't something I make a habit of. What's even better was the sample tasted great and I'm planning to purchase as a result. Honestly, I wouldn't have looked twice at the product on the supermarket shelf. 

The targeting of time poor business travellers during the morning was spot on. Well done Mother Earth! 

28 November 2013

Auckland Airport Through Ad Geek Eyes

For most people an airport consists of check in, security, gates and planes. However, this is a couple of snaps of a recent trip through Auckland Airport. The opportunity to market to higher income business people seems to inspire more creative advertising. Advertising is often the only part of an airport that changes regularly so brands can make an impact by interrupting the familiar landscape of frequent travellers. 

The following brands have done a great job by ulitising unconventional spaces for their advertising messages. Auckland Airport is doing a great job of working with brands and maximising the possibilities for advertising space to be sold. 

Do you have any unusual places you find advertising inspiration? I would love to hear them! 

BMW - X5 4WD  

This image is from BMW New Zealand's Facebook page as it's far better than the distance shot I took
Click read more for other photos.

23 November 2013

Digital Billboard Interacts with Passing Planes

Installed in London's Piccadilly Circus this digital billboard by British Airways interacts with passing planes. According to British Airways it is designed to remind us how magical flying is from the perspective of children.  

According to The Drum the billboard uses "custom-built surveillance technology" to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The text reveals the flight number and origin/destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. 

“This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them. 
We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.” 
Abigail Comber, British Airways’ Head of Marketing

It's a clever combination of technology and advertising that creates a sense of amazement and wonder. 

Do you think this is the future of billboard advertising or a one off success?