"Apple has proven that every time a iPod is created, an indie band gets their wings"~ Taylor Magenheim, Buzzfeed writer (via. Mashable)
While at Wellington's Homegrown festival I noticed certain songs have been well and truly hijacked by the brands who have used them in their advertising. Examples included Op Shop's One Day used by NZ Post, Tiki Taane's Always On My Mind used by BNZ, and The Feelers Stand Up which was used in the 2012 National Election Campaign. It's impossible to listen to these tunes without having the brands and ads pop into your head.
But why? Studies dissecting music’s effect on consumers suggest that songs — more often than not — positively influence responses to advertising. The right song choice can influence how long a person watches a commercial and sway them into buying what’s in the ad.
But it works both ways advertising has also been known to launch music careers and repopularise tracks. Here's a few examples of songs that were rocketed into the charts by advertising:
1. Sony Bravia - Jose Gonzalez "HeartBeats"